What do Doechii, Wes Anderson, and the Barbie Movie have in common? They all utilize the “Tableau” technique in their visuals. The word “tableau” refers to a picturesque grouping of persons or objects, creating a striking scene or a representation of a picture, statue, or scene by one or more persons suitably costumed and posed. It’s usually easy to recognize when the scene has a very striking composition and one distinct motion.

Ever since the pandemic, there has been a noticeable increase in the use of dance in brand videos. Marketing strategies have been leveraging the wide audience reach of dancers by sponsoring their content creation. One recent example of this strategy is Gap's viral campaign taking over Instagram with #LinenMoves. I collaborated with a talented dancer named Jai’Qui on her #LinenMoves. Here's a breakdown of our process:

As Creative Directors, for vertical social media content to complement the colors of "Parade" underwear our vision was to create a stunning garden in the studio. Our process began with a mood board. Yeka and I pulled inspiration together on Pinterest. We discussed the appearance of the set and the color scheme to use. We found a beautiful model, Marla, who was playful and sensual while taking directions.