Creative Lighting for Videos
Today more and more sets embrace continues lighting to accommodate for video and photo. I'm going to share how we achieved this beautiful gradient look for our collaboration with House of Chow.
Every year we release the campaign during AAPI Heritage Month. For this year’s campaign, we’ve decided to pay tribute to the House of Chow logo by incorporating sunset-inspired gradient. Yvonne Chow and I have been collaborating on the #UnapologeticallyAsian campaign since its inception in 2015. Yvonne is a choreographer, dancer, advocate, and founder of House of Chow.
Here is how we achieved a gradient look using all continues lights:
To achieve a smooth gradient of colors in the background, we used two lights: one positioned at the top and the other at the bottom from opposite sides directed towards the background wall.
For our key light we used beauty dish modifier with Aputure 300D. Which beautifully highlighted the face.
Since beauty only highlights the face and not the garment we added another LED panel to light the garment.
Lastly we used V-flats to contain the light on each side.
We brought together a team including an amazing designer Gardrenia Zhou, two skillful MUAs Timothy and Jocelyn, and of course my other favorite collaborator photographer Yeka Gyadu.
After releasing the series of reels on the House of Chow Instagram account, engagement increased by 200%. We were thrilled!
Interested in creating a meaningful social media campaign with us? Please contact me here :-)
